PORTFOLIO _ GRAPHIC DESIGN _ ISTRA ISLAND
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28.08.08 "ISTRA ISLAND" BILLBOARDS CREATIVE DIRECTOR — ROMAN KRIKHELI DESIGNERS — ILYA LOVTSOV, ANDREY KOODENKO ILLUSTRATOR — JULIA NAUMENKO COPYWRITER — IVAN POPOV  BUREAU PROEKT DESIGNED THREE ADVERTISING TEASERS AND ONE PLEASER FOR THE "ISTRA ISLAND" ADVERTISING CAMPAIN WHICH WAS BASED ON THE CONCEPTION THAT THE VILLAGE COMPLEX IS A MAGIC LAND, SITUATED CLOSE TO MOSCOW. THE TEASERS ARE UNITED BY THE ONE IDEA: A TRIP TO ANOTHER COUNTRY WITHOUT ANY PROBLEMS, INCONVENIENCES AND WORRIES. "THERE WILL BE NO ACCLIMATIZATION" MANY PEOPLE, ESPECIALLY CHILDREN, SUFFER FROM ACCLIMATIZATION WHEN TRAVELLING ABROAD. READING THE SLOGAN ONE REALIZES THAT THIS PROBLEM WON'T BOTHER HIM AND HIS FAMILY IF THEY TRAVEL TO "ISTRA ISLAND".  THE PLEASER EXPLAINS THE MEANINGS OF MYSTERIOUS TEASERS.  "YOU DON'T NEED A VISA" THE SLOGAN POINTS AT THE IDEA OF A TRIP ABROAD. AND IF THE VISA IS NOT NECESSARY YOUR IMPRESSION OF THE TRIP WILL NOT BE SPOILED BY OFFICIAL CIRCUMLOCUTION.  "YOU DON'T NEED TO ADJUST YOUR WATCH" YOU DON'T NEED TO ADJUST YOUR WATCH BECAUSE THERE IS NO TIME LAG, WHICH MEANS THAT THE "ISTRA ISLAND" IS SITUATED VERY NEAR, JUST A FEW STEPS AWAY YOUR HOUSE. |
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